H&M drops campaign images for The Weeknd partnership


27 02 2017

Canadian singer/songwriter The Weeknd and fashion brand H&M have released the official images for the Spring Icons Selected By The Weeknd campaign, after announcing the Starboy hitmaker as the face of the campaign in November.

The Spring Icons range, launching tomorrow (March 2), 'mixes streetwear silhouettes with tailored lines', and The Weeknd commented 'When I chose the pieces for Spring Icons Selected By The Weeknd, I was thinking about the way men dress today. It's about finding the right balance between sharp and casual, with all the details that count'.

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